Simplex Motorcycle manufactured motorcycles in New Orleans from 1935 to 1975. The popular Simplex Servi Cycle models were simple bikes designed with younger riders in mind. The Servi-cycle first appeared in 1935, and changed little throughout it's long production run. In the mid-fifties, Western Auto sold Simplex cycles under the Wizard brand name.  The incredible detail and fitment are excellent for restoration projects.